The Syndicate Agency Limited

2010 - 2020

The Syndicate is a team of brand development experts that provide, brand strategy, brand creative, advertising, marketing and communications, and production management.

Creative Director and Shareholder

Achievements:

• Implementing Steel & Tube’s brand nationwide across multiple channels from websites to retail fit-outs

• Creation and deployment of the Site Safe brand coupled with the mentoring of their in-house design team members

• Designing the brand and marketing for Medical Assurance Society (MAS)

• Developing brands for community-minded organisations including Mary Potter Hospice, Wellington Hospitals Foundation and Laura Ferguson Trust

• Designing volunteer resources for Fire and Emergency NZ including the Volunteer Introduction video and Volunteer Induction pack

Responsibilities: 

• Business planning and development 

• Brand and advertising creative 

• Graphic design and production

• Illustration and photography

• Art direction of suppliers including designers, writers, photographers,
  illustrators and developers

• Information architecture 

• Developing brand research and strategies

• Client management including briefings and work in progress meetings

• Setting up and continuing the management of multiple brands

• Project planning and management including the tracking and maintaining budgets

• Supplier relationship building and management 

• Client pitch and concept presentations as well as with workshop facilitation

• Building and supporting client-side in-house design teams

• Brand and advertising creative 

• Developing brand research and strategies

• Brand management

• Project management 

• Print, production and supplier management 

• Client presentations 

• Stakeholder management and consulting 

• Tracking and maintaining project budgets

• Recruitment consultation and mentoring