Steel & Tube is one of New Zealand’s leading providers of steel solutions with over 60 outlets nationwide. I was brought in to pick up the development of the brand and roll it out nationwide.

This was an extensive project across many channels, from developing website information architecture to designing retail spaces, from directing and producing videos to developing traveling expo material.

I worked closely with their marketing and communications team, holding regular work in progress meetings, quoting on projects and managing suppliers and schedules.

Skills employed

• Brand management

• Photography art-direction

• Video direction and production

• Marketing material

• Retail design

• Interior specifications

• Uniform design

• Website user interface design

• Signage and livery

• Template creation

• Publication system and design

• Annual reports