Mojo Coffee

I designed Mojo’s brand when they only had a few cafés and a small roastery in Wellington. Starting from the ground up, I was involved in the brand strategy then created the brand to reflect the proposition “Share the Magic”.

The rollout included a variety of retail signage, packaging design, advertising and their website.

Skills employed

• Brand development

• Product packaging

• Uniform design

• Building and vehicle signage

• Photography art-direction

• Advertising and marketing material

• Website user interface design